Viral marketing

Viral marketing is a marketing technique which makes use of existing social networks to increase awareness of a brand or activity. A viral marketing campaign is best compared to word-of-mouth advertising but then on the internet.

Examples of viral marketing are:

• a tell-a-friend, where someone draws the attention of one or more friends to your website
• a nice E-card sent to friends or acquaintances
• a game sent to friends
• a text message that is, for example, sent in combination with a tell-a-friend
• and so on.
  

The possibilities are endless and a viral marketing campaign demands maximum creativity from our consultants and designers. Brainstorming at puntNL often leads to many ideas. The best of these are roughly sketched out and presented to the customer.