Search engine and statistical reporting

Search engine optimalisation

Search Engine Optimisation (SEO) is the process of making you website more ‘findable’ for search engines. If you can be found easily by search engines you will have more visitors to your website.

There are two ways to ensure your website comes as high as possible in the search results when a search has been carried out by a potential visitor, and therefore customer, to your site. There is the so-called Natural Optimisation and Unnatural Optimisation.

Natural Search Engine Optimisation is achieved by building the web application according to specific technical rules that take search engines into account. Think about strict separation of form and content, layered construction, applying internationally recognised web standards correctly, such as W3C, avoiding the use of frames, minimising the use of tables, always entering a title and meta tags (preferably specifically for each page), avoiding the use of Flash, only employing Javascript for functional uses, and so on.

puntNL has already followed the guidelines mentioned above for more than 5 years in line with the ethical conviction that information should be accessible to all, even those with a motor, visual, audio or mental disability.If you like, we can remind the most important search engines about your website four times a year.

Unnatural Search Engine Optimisation is making your website more ‘findable’ by introducing paid advertising. This includes placing advertisements in search engines where, for example, you pay each time somebody clicks on your advert. Google offers a variety of options to ensure a more prominent placing on the results page. This could be as a result of using AdWords, Sponsorship, Ads by Google and utilising banners.


Statistical reporting

With the help of special software, it is possible to measure all sorts of things. Think, for example, about the number of visitors to the site, the origin of the visitors, the time of their visit, popular pages, quiet periods and so on. In this way you can see how the site is getting on in practice and see whether adjustments are needed.

This statistical data is given graphically and in figures. You can have a look at this information yourself. If you do not have time to keep an eye on this huge amount of data yourself, puntNL can draw up a readable report for you. In this there is a summary in graphics and readable text so that you can see how your site has been getting on recently. You decide how often you want to receive a report.